Performance Marketing Manager (Meta Ads Expert | Tier-1 College Graduate)

Location: Gurgaon on site

Experience: 47 years

• Own and drive key business metrics for the assigned category Revenue, ROAS, Contribution Margin, Demos, and Leads .
• Act as a mini-CEO for your category, driving all levers of growth and profitability.

• Lead and scale Meta Ads (Facebook & Instagram) as the primary acquisition and retargeting channel .
• Design, execute, and optimize full-funnel paid campaigns across Meta platforms from awareness to conversion.
• Manage high monthly spends with strong focus on ROAS, CAC, CTR, and CVR .
• Collaborate with the creative team to ideate thumb-stopping ad creatives, copies, and video concepts .
• Continuously test new audiences, ad formats, placements, and bidding strategies to maximize performance.

• Run Google Search, YouTube Discovery , and Display campaigns to supplement Meta-driven performance.
• Explore emerging paid channels for diversification and incremental growth.

• Collaborate with Product, Sales, and Creative teams to improve the entire lead-to-demo funnel .
• Work on category messaging, product packaging, pricing, and communication to enhance customer conversion.
• Enable sales teams with the right insights and performance data for better closure rates.

• Education:
• B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent) mandatory .
• Experience:
• 47 years of hands-on experience in performance marketing with a strong focus on Meta Ads .
• Prior experience in a fast-paced startup or consumer tech company is highly preferred.
• Skills:
• Proven expertise in running large-scale Meta campaigns.
• Strong analytical skills and proficiency with data tools (Excel, Google Analytics, Ads Manager).
• Excellent communication and collaboration abilities.
• Ability to independently own and scale a business category.

• A founders mindset ownership, accountability, and a drive to win.
• Strong bias for action and experimentation.
• Passion for building products that impact millions of young learners globally.

• High-impact role with complete ownership.
• Work with founders and senior leadership directly.
• Fast-paced, meritocratic, and growth-oriented culture.
• Be part of a company redefining how kids learn essential life skills worldwide.

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